FInancial clarity, simplified
Vault
context
Today’s financial landscape is fragmented.
Users manage:
multiple accounts
multiple tools
multiple mental models
Yet despite more data than ever, clarity is still missing.
Most financial apps optimize for:
aggregation
tracking
transactions
But not for: understanding and decision-making
define problem
Managing money today is fragmented and overwhelming. Most apps focus on data, not clarity.
Users are left:
checking balances without context
navigating complex dashboards
reacting instead of planning
solution
A clean, glanceable dashboard
Vault simplifies financial understanding through:
A clean, glanceable dashboard
Minimal, high-signal inputs
Lightweight insights that support planning
Feature - Home
Daily cooking & exercise videos that takes less than 15 minutes, based on user's protein or exercise choice.
User insights
Users want to feel that they have their virtual personal chef or gym trainer for them to follow along.
Feature - Accounts
The library serves as a toolbox for users to save their favorite videos and articles, encompassing a variety of topics such as cooking, exercise, and blog posts.
User insights
Users appreciate gentle reminders and progress-tracking tools that help them stay accountable.
Feature - Insights
The insurance marketplace goes beyond simply helping users shop for plans—it enables insurers to accurately assess user risk and reward healthier behaviors with more personalized, lower premiums.
Business needs
A one-size-fits-all insurance model is unfair to healthier individuals and discourages people from maintaining healthier lifestyles.
insights
Users don’t need more data.
They need faster clarity with less effort.
Users check balances, but don’t understand their spending
Finance tools introduce cognitive overload
Planning is harder than tracking
High-friction onboarding (bank linking, setup) delays value
Market & Competitive Landscape
A lightweight financial planning layer focused on clarity, not completeness.
Vault sits between three categories:
Traditional finance tools
Mint
YNAB
Strength: comprehensive tracking
Weakness: heavy setup, complex, overwhelming
Neobanks
Revolut
Cash App
Strength: real-time transactions
Weakness: not focused on planning or insight
Modern finance apps
Copilot Money
Strength: better UX, data-rich
Weakness: still requires full data connection and ongoing complexity
Opportunity
How might we create a calm, glanceable financial experience?
that delivers meaningful insight without requiring heavy setup or full data integration?
Core Differentiator
Minimal Input Onboarding
Most finance apps start with:
bank connections
account linking
long setup flows
Vault takes a different approach:
Clarity in minutes, not after setup.
Onboarding philosophy
Minimal Input Onboarding
Instead of requiring full data:
Vault asks only a few key questions:
monthly income
top recurring expenses
current savings
financial goal
Interaction
Built as a fully native iOS app using SwiftUI, with working navigation and interaction flows.
Vault is not just designed — it is built.
Native iOS navigation
Fully functional flows
Vertical scrolling dashboard
Real interaction states
Design System Thinking
Calm, clarity, and hierarchy
Native iOS typography
Consistent spacing rhythm
Reusable card components
Minimal visual language
Outcome
Designed and built end-to-end
Fully functional native iOS app
App Store-ready
Demonstrates design + engineering capability
Reflection
Learned that product honesty > feature completeness
Started as a wallet concept → refined into a planning tool
Learned that product honesty > feature completeness
Reduced scope to increase clarity and quality
Focused on delivering value quickly instead of building infrastructure